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The use of hormones (including steroids) was banned decades ago in New Zealand. This ban is strictly enforced. In fact, the poultry industry is the only meat industry in New Zealand that regularly checks for the presence of hormone residues in its meat! Advertising on chicken packaging that claims 'no added hormones' is not differentiating its product, but instead, is stating an industry-wide regulation.
Nor are chickens fed any unnatural growth promotants. Most of the improvements in how fast birds grow is thanks to specialist breeders overseas, who have selectively bred birds to grow more quickly and efficiently. Intensive research into the chicken's precise nutritional requirements, better animal husbandry, better housing and improvements in healthcare have also contributed to improving bird growth and to reducing the time it takes to get chickens to market size.
For more information, see our pages on antibiotics and growth hormones. You can also read Rick Kleyn of Spesfeed's easily-digested article entitled Why We Don't Use Hormones In Poultry Feed. |